MKT 435 Entire Course

MKT 435 Entire Course

Entire Course Link

https://zh.scribd.com/document/340327850/Uop-Tutorial

 MKT/435

CONSUMER BEHAVIOR

 

The Latest Version A+ Study Guide

 

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MKT 435 Entire Course Link

https://uopcourses.com/category/mkt-435/

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MKT 435 Week 1 Impact of Consumer Behavior on Marketing Strategy Paper
 

Choose an organization with which you are familiar.

Write a 700- to 1,050-word paper in which you review the impact of consumer behavior on this organization’s marketing strategy.

Review and evaluate a specific example of how this organization utilized its knowledge of consumer behavior to adjust its marketing strategy.

 

 

 

How did this organization figure out what its target market wanted?
 

 

How was the organization’s marketing strategy (product, price, distribution, promotion, service) impacted by consumer behavior?
 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 435 Week 2 Learning Team Charter
 

Overview

In this course, your team will work together to complete a few assignments. This chartering assignment is designed to help you apply your project management skills to understand the scope of your project, then break the project into goals, tasks, responsibilities, resources, and milestones. The assignment also asks you to discuss and answer some questions that will lay the foundation for developing your project.

Beyond the Standard Charter

You will notice that this chartering process goes beyond your standard University of Phoenix Charter by helping your team create a project plan for team success by providing you with opportunities to define your deliverables, recognize the connections between the deliverables and other classroom activities, determine your timelines and milestones, identify each team member’s expected contribution, and answer questions that lay the foundation for building your projects.

Putting “I” in “Team”

Important to note is the section for defining learning team expectations related to participation, collaboration, communication, team contributions, assignment deadlines, and other considerations. Please take the time to discuss and document how your team will address each area and any challenges that may arise.  It is important to understand that we are “Putting ‘I’ in ‘Team'”. In short, we will recognize and reward individuals according to their contributions to team output, not according to their team membership. This means that individual grades may be different from the team grade depending on each individual’s contribution to each team deliverable.

Completing this Assignment

To complete this assignment, do the following:

 

 

 

Review the Charter and Project plan.
 

 

Review the weekly Learning Team deliverables.
 

 

Complete the provided Learning Team Charter and Project Plan, including the following: team member contact information, project by week, learning team expectations, team discussion questions.
 

 

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 435 Week 2 Brand Personality Presentation
 

Resource: Consumer Behavior: Building Marketing Strategy, Ch. 10

Choose an organization with which you are familiar or use the organization you chose for the Week 1 assignment.

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes representing how this organization manages and develops its brand personality, and deliver the following:

 

 

 

Find an ad (digital or non-digital) that you feel communicates a strong brand personality.  Include this ad in your presentation.
 

 

Describe that brand personality in terms of the dimensions in Figure 10-2 (p. 369 inConsumer Behavior: Building Marketing Strategy).
 

 

Describe the various techniques used in the ad (celebrity endorser, user imagery, executional factors, etc.) and how that links to the personality they are communicating.
 

 

Review what traits you believe are good to have in a brand personality.
 

 

Analyze how this brand personality impacts competitive positioning.
 

 

How does this ad impact your belief in the brand or impact your motivation to purchase from this organization?
 

 

Format your presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 435 Week 3 Internal and External Influences Marketing Paper
 

Resource: Consumer Behavior: Building Marketing Strategy, Ch. 3

Select a new product or service that will be launched by either an existing organization or one you will create. This will be the product or service you will use for the remainder of the team assignments due in Weeks 4 and 5.

Obtain your instructor’s approval of your team’s product or service before beginning this project.

Develop a 700- to 1,050-word analysis explaining the following headings:

 

 

 

Describe the organization’s background, industry, and product or service.
 

 

Describe in detail the product or service in detail.
 

 

Choose a value listed on Figure 3-1 (p. 79) that you feel is most applicable to the marketing of your new product/service.  Describe the marketing implication of your new product/service of this value.
 

 

Given the projected changes in America’s demographics, which demographic shifts, if any, do you feel will have a noticeable impact on the marketing for your new product/service in the next 10 years?
 

 

Describe reference groups that would be influential to an individual making the decision to purchase the new product/service.  What marketing strategies will you implement based on these reference group influences?
 

 

Include at least three sources of research that support your analysis; at least one must be the textbook, one from the University Library, and one piece of secondary research.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 435 Week 3 Impact of Cultural Values on Consumer Behavior Paper
 

Choose one of the following changes in Cultural Values to review and discuss: (1) green marketing, (2) cause-related marketing, (3) gender-based marketing, or (4) marketing to gay and lesbian consumers.

Write a 700- to 1,050-word paper in which the interrelationship between consumer behavior and changes in cultural values is reviewed.

Find three specific examples of organizations marketing to these changes in cultural values.  Examples may be mission/value statements, print advertising, web site content, press releases, among others.

Using these examples, what is your opinion of how the company uses the understanding of changing cultural values to create and implement its marketing strategy?

Discuss each example you found using specific information.

Include screenshots or copies of the marketing pieces you examined.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 435 Week 4 Consumer Decision Making Paper
 

Utilize the same product/service your team chose for Week 3.

Developa 700- to 1,050-word response that analyzes the following:

 

 

 

Discuss the potential importance of each type of situational influence in developing a marketing strategy for your product/service.
 

 

Review whether your market segment is aware of the problem that your product/service serves to eliminate.  How is your marketing strategy impacted by this awareness?
 

 

Discuss factors that may contribute to the external information search and factors that act to reduce external search for information before purchase or adoption of your product/service.
 

 

List the evaluative criteria and the importance of each that your market segment would use in purchasing your product.
 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 435 Week 4 Consumer Decision Making Process Paper
 

Analyze a recent purchase you made of a durable good (durable goods are goods that don’t wear out quickly or those that have a lifespan of more than three years – computers, cars, mobile phones, kitchen appliances, etc.)

Write a 1,050- to 1,400-word paper in which you review the steps that you took in making this purchasing decision.

Base your review on the following six steps in the consumer decision process:

 

 

 

Problem recognition
 

 

Information search
 

 

Alternative evaluation
 

 

Purchase
 

 

Use
 

 

Evaluation
 

 

Answer the following questions in your paper:

 

 

 

How many of these stages did you go through?
 

 

Which stage(s) in the purchasing process was/were most important to you?
 

 

If you skipped certain stages, what marketing or previous experience influenced you to skip this stage?
 

 

What could the selling organization have done more effectively from a marketing standpoint to help you move through these stages?
 

 

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 435 Week 5 Global and Online Marketing Strategy Presentation
 

Resource: Consumer Behavior: Building Marketing Strategy, Ch. 15

Utilize the same product/service that your team chose for Week 3.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation with speaker’s notes illustrating your cross-cultural, Internet, mobile, and social media marketing strategy:

Include the following in your presentation:

 

 

 

Choose a country where you will introduce your product/service after you have introduced it in the United States.
 

 

Review how you will incorporate at least four of the following international considerations into your decision to enter this country: 

 

 

 

Is the geographic area homogeneous or heterogeneous with respect to culture?
 

 

What needs can this product/service or a version of it fill in this culture
 

 

Can enough of the people needing the product/service afford it?
 

 

What values or patterns of values are relevant to purchase and use of the product/service?
 

 

What are the distribution, political, and legal structures for the product/service?
 

 

In what ways can we communicate about the product/service?
 

 

What are the ethical implications of marketing this product/service in this country?
 

 

 
 

 

Develop a strategy to initiate and maintain an online community and social network.
 

 

Choose one specific online network site (Facebook, Flickr, Instagram, YouTube, etc.) and discuss how you will interact with consumers with this network site.
 

 

List the different methods that will be a part of your online marketing strategy to drive your information to consumers, as well as drive consumers to your information.  Why did you choose these methods?
 

 

Discuss how mobile search will be a part of your overall marketing strategy.  Based on a recent study of mobile phone users by Experian (p. 532 in textbook), five segments of mobile phone users exist: (1) Mobirati, (2) Mobile Professionals, (3) Social Connectors, (4) Pragmatic Adopters, and (5) Basic Planners.  How will you use these segments and their characteristics in information search and purchase?
 

 

Develop a strategy for managing your online word-of-mouth (WOM). How will you initiate and gather word-of-mouth for your product/service?
 

 

Format your presentation consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 
 

 

 

MKT 435 Week 5 Impact of Online Crowdsourcing on Marketing Strategy Paper
 

Evaluate an online crowdsourcing site.  Examples include, Dell’s Ideastorm, and Starbucks.

Write a 750- to 1,050-word paper in which you review a crowdsourcing site.

Marketing has evolved in its relationship to customers.  Marketing to consumers has shifted to marketing for consumers.  Marketing for consumers has the power to choose whether they want to create a dialogue.

 

 

 

How has the organization leading the crowdsourcing utilized consumers to help build its organization?
 

 

How does this option of crowdsourcing influence marketing strategy?
 

 

What is the impact of mobile and social media campaigns on marketing strategy for this organization?
 

 

Cite specific examples of these different marketing campaigns in use.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.
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