BUS600 Management Communications with Technology Tools 100%

The ability to communicate with individuals from other cultural backgrounds is crucial in today’s highly globalized business environment (Durant & Shepherd, 2009). To effectively conduct business in a foreign country, “an understanding of – and adaptation to – cultural nuances and differences” is essential” (Baack, 2012, section 2.4). Cultural similarities and differences can be identified and analyzed by using Hofstede’s value dimensions of culture including varying degrees of power distance, individualism, masculinity, uncertainty avoidance, pragmatism, and indulgence (The Hofstede Centre, n.d.b). Geert Hofstede is well-known for his research on “how values in the workplace are influenced by culture” (The Hofstede Centre, n.d.a, para. 1). While countries that speak different languages are most likely to exhibit significant cultural differences, countries that speak the same language, too, can experience differences as well. Business people in the United States and New Zealand conduct business primarily using the English language, but slightly noticeable differences in these six dimensions indeed exist.
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