With regards to Team D’s Week 4 assignment, the rating survey spoke to the difference in product solution between blue collar consumers and those wanting the same products from a competitor. With respect, the Team is searching to see if consumers use the same products from Wal-Mart, as they would the competitor, Target, or if they simply are choosing a product off of the basis of what its sole purpose is. In the survey, there are multiple research questions, but we did not specify a product of choosing. The product we are choosing is the TomTom XXL 550M Portable GPS, which both companies sell.
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