MKT 421 Entire Course

MKT 421 Entire Course Link 
https://uopcourses.com/category/mkt-421/



MKT/421
 MARKETING
 
The Latest Version A+ Study Guide
 
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MKT 421 Entire Course Link
https://uopcourses.com/category/mkt-421/
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MKT 421 Week 1 Elevator Pitch
Create a 700-word elevator pitch that includes the following:

  • Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch.

  • Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them.  


Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
 
 
MKT 421 Week 2 Elements of a Marketing Plan Report
Review the video case study "Geek Squad: A New Business for a New Environment" on pp. 88-89 in your textbook.  Keep this case study in mind as you complete this assignment. 
Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

  • Explain what the specific key environmental forces are that created an opportunity for your company.

  • Identify if there have been changes in the purchasing patterns of your organization's target market in recent years.

  • Conduct an environmental scan for your chosen company to identify key trends.  For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company's marketing efforts and product offering in the future.

  • Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.

  • Analyze what lessons you might learn from the Geek Squad case study.


Include at least three references, at least one of which must come from the University Library.
Format your paper consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
 
MKT 421 Week 3 Strategy and Positioning Analysis Part 1
Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor's approval of your product or service before beginning this project.
Complete the following assignment using the "Strategy and Positioning Analysis" template.
Develop a 2,100-word analysis explaining the following headings:

  • Describe the organization's background, industry, and product or service.

  • Describe, in detail, the product or service.

  • Prepare the SWOT analysis of the organization and offering.

  • Explain a competitive analysis of the organization and offering.

  • Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.

  • Identify the needs that cause your target market to buy.

  • Create a written positioning statement that identifies:


    • Your organization's product/service

    • Your target market

    • How your product solves the target market's needs

    • What makes your organization different from its competition



Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.  
Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
 
MKT 421 Week 3 Positioning Presentation
Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.
Identify the important attributes for your chosen product and select two key variables for your perceptual map. 
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds. 
Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand's position in the minds of the target market. 
Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:

  • Develop a Summary slide.

  • Explain the target market (be specific and address all four segmentation variables - demographic, geographic, psychographic and behavioral).

  • Identify a Perceptual map.

  • Explain the Map placement.

  • Identify your references.


Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
 
MKT 421 Week 4 Strategy and Positioning Analysis Part 2
Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.
Develop a 2,100-word analysis that includes:

  • Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle

  • Explain how the packaging you will use for your product or service will add value.

  • Analyze the appropriate pricing strategy for your product or service and the price you will set at launch.

  • Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.


Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research. 
Format your assignment consistent with APA guidelines
Click the Assignment Files tab to submit your assignment.
 
MKT 421 Week 4 Marketing Research Report
Use the same company from your Week 2 assignment.
Your company has decided to launch a new line of products.
Create a 1,400-word report and include the following information:

  • Choose the target market for your product, and describe your target market in detail.

  • Create a new product that would appeal to your market.

  • Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.

  • Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.

  • Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process. 


Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
 
MKT 421 Week 5 Promotional Strategy Presentation
Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.
Compile the information presented in your previous papers.
Include the following in the presentation:

  • Explain your promotional strategy for your product or service.

  • Include how you will use at least three of the following elements:


    • Advertising

    • Public relations

    • Digital marketing, including social media

    • Sales promotion

    • Direct marketing

    • Event marketing

    • Outdoor


  • Develop an initial budget for your plan.

  • Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.

  • Provide justification for your choices. 

  • Explain the evaluation and control methods you will use to measure the success of your plan.


Format your assignment consistent with APA guidelines.
Click the Assignment Files tab to submit your assignment.
 
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