MKT 440 Week 5 Digital Marketing Plan – Final

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 MKT 440 Week 5 Digital Marketing Plan – Final

Revise Parts I and II of your Digital Marketing Plan based on further research and the feedback you have received.

Write a 4,550- to 5,250-word paper that integrates your previous Learning Team assignments into a final Digital Marketing Plan. In addition to the sections from your previous papers, include the following:  




Identify what types of content you will create to promote your product.


Assess the advantages and disadvantages of the available content channels and select the ones you will use to promote your content.


Identify how your content marketing strategy will affect SEO, PR, advertising, events, customer service, and reputation management.


Include a description of the owned media channels you will use to promote your content and product.


Include a description of how you plan to use earned media to create trust and consumer engagement as well as promote your content and product.


Identify tools that you will use for listening to and engaging with your audiences.


Identify your paid media plan for promoting your content and product.


Include your plans for managing customer relationships once you capture their data.


Include your budget for implementing the plan.


Describe the metrics you will use to measure success.


Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your Digital Marketing Plan. Include detailed speaker notes.

Format your paper and presentation consistent with APA guidelines.

Submit your assignment to the Assignment Files tab.



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