MRKT 5000 Week 6 Case Assignment- Dell Direct and Not-So-Direct Dell Direct and Not-So-Direct

MRKT 5000 Week 6 Case Assignment- Dell Direct and Not-So-Direct Dell Direct and Not-So-Direct

MRKT 5000 Week 6 Case Assignment- Dell Direct and Not-So-Direct
Dell Direct and Not-So-Direct

Page 517-518. Read the case and answer these questions in your analysis.

Is Dell using intensive, selective or exclusive distribution for its market coverage?
How does dell's preference for direct channels affect its decisions about physical distribution
What issues in channel conflict might arise from Dell's current distribution arrangements?
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