Marketers at Cream & Fresh Ice Creams update the company’s web site and online journals regularly

Marketers at Cream & Fresh Ice Creams update the company’s web site and online journals regularly

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 Marketers at Cream & Fresh Ice Creams update the company’s web site and online journals regularly with information about new ice creams. Readers who are interested in the articles updated on the company’s web site and online journals share the links with their friends who further share it with more people. Some readers try the ice creams and add their own comments to the web site and online journals. Which of the following strategies is the company using to promote its products?

Stealth marketing
Blogging
Wholesaling
Telemarketing
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