Phoenix Advertising

Phoenix Advertising

The following is the basic scenario, with which you’re familiar. Phoenix Advertising, with its main headquarters in Charlotte, North Carolina, serves clients that include banks, insurance  

companies, and retail chains. You’re vice president of human resources management at Phoenix and report directly to GregoryS.Forest, the company president. Mr. Forest advises you that in the last month, four clients have complained about the advertising work produced by the Roanoke, Virginia branch of the agency. He reminds you that the clients served from the Roanoke branch are vital to the overall success of Phoenix Advertising. Mr. Forest also explains the little he’s been able to learn about the situation at the branch: In the last three months, two of the top management people—an art director and an account executive—have left the agency. Three of the graphic designers and four of the copywriters are threatening to quit because they feel their creative efforts are being rejected or revised without consultation. They want to be part of a collaborative team, not to simply produce work that the art directors and account executives can arbitrarily alter. In an attempt to increase revenues, the branch is accepting new clients without evaluating the effects of the new accounts on the current project workload. As a result, without notice or compensation for the additional hours, all salaried employees are required to work long hours several days each week. Employee morale and productivity are declining day by day. Your investigative goals are to

• Identify and describe specifically the causes (root issues underlying) each problem 

• Show the impact of each problem on the business and on employee morale

• Provide specific recommendations for resolving the problems to restore the Roanoke branch to full productivity

Process Part A: Topic Outline Prepare a topic outline (no sentences) using the four Roman numeral points shown below. Organize all of your prewriting and scenario information according to those four points. Subdivide as needed. Your outline must show depth of detail, as well as correct format. Remember, you’re preparing this outline after you’ve finished your investigation of the site in order to organize your thoughts for your report. Your first Roman numeral point requires no subdivision; it merely states the purpose of the field investigation and gives the location. For the other points, add appropriate subdivisions  and a significant number of details beyond the scenario based on your brainstorming. Remember that if you subdivide a point, you must have at least two divisions. For example, if you subdivide to level 1, you must have at least a 2 as well. You can’t subdivide something by one. The following partial outline will guide you, but don’t be limited by the capital letters or numbers. Subdivide each level more or less as necessary to incorporate all your ideas. Revise your outline for clarity and completeness. Make sure your points follow each other in logical order and address the four Roman numeral points in the example. Make sure the topics within the subdivisions (A, B, C or 1, 2, 3) are of equal importance. Use parallel grammatical structure for each point. Subdivide a point only if you can provide at least two subdivisions. Otherwise, don’t break down the point further. 

• For Point I, did you state the purpose and branch location without subdivision? 

• For Point II, did you list a variety of specific investigative methods-including with whom, where, when? 

• In Point III, did you specify causes for each problem and show the impact of the problem (effect) on morale and productivity? 

• In Point IV did you provide clear solutions that address each cause in the same order as you listed in III? 

Part B: Informal Field-Investigation Report 

Begin a new page in the same Word document. Follow your outline as you draft your informal report using the basic memo format. Use the ABC method for developing paragraphs and the headings shown in the sample field-investigation report in this study unit. Your purpose is to inform the Phoenix executive team about your investigation and recommend solutions for the problems at Roanoke. After providing your purpose statement and location of the branch, use the following along with your outline to write your report. 

1. For the Description of Investigation section, describe in complete sentences and paragraphs the ways you investigated the problems to find the causes of each problem and their impact on business/morale. This section must describe a variety of objective, specific methods used, such as interviewing employees and management, survey, attendance records, observation of office, budget review. Use different methods to verify facts and causes—don’t use just an employee’s word or feeling. 2. In the Results section, write a numbered list of findings using complete sentences in which you fully identify the source of the causes underlying each problem and show the impact of each cause on employee morale/business.
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