BRM 353 Week 3 ProductBrand Development Phase II

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BRM 353 Week 3 Product/Brand Development: Phase II
Continue development of your product or brand in your Learning Team.
Research a brand that recently faced a crisis. For example: issues related to labor relations, competition, litigation, minimum wage, bankruptcy, financial constraints, generational marketing, etc. 
Examples of companies/brands that faced crises in the past few years and/or continue to face a branding crisis include but are not limited to the following: 

  • JC Penney

  • The Gap

  • Best Buy

  • Sears

  • Sony

  • NFL

  • K-mart

  • Wal-Mart


Prepare a 350- to 525-word paper summarizing the crisis and discuss how the situation should have been handled.
Submit the assignment to the Assignment Files tab.
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