MKT 421 All Participations

MKT 421 All Participations

Entire Course Link

https://zh.scribd.com/document/340327850/Uop-Tutorial

 

 MKT/421

MARKETING

 

The Latest Version A+ Study Guide

 

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MKT 421 All Participations Link

https://uopcourses.com/category/mkt-421-all-participations/

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MKT 421 Week 1 Marketing, Ch. 1: Creating Customer Relationships and Value through Marketing
 

Consider the following as you read:

 

 

 

What is relationship marketing and why is it important?
 

 

 

 
 

 

 
 

 

MKT 421 Week 1 Marketing, Ch. 2: Developing Successful Organizational and Marketing Strategies
 

Consider the following as you read:

 

 

 

How can the three phases of the planning stage of the strategic marketing process be applied to the development of your personal brand?
 

 

 

 
 

 

 
 

 

MKT 421 Week 1 Marketing, Ch. 3: Scanning the Marketing Environment
 

Consider the following as you read:

 

 

 

Why is environmental scanning an important element of the marketing plan and what are its five forces?
 

 

 

 
 

 

 
 

 

MKT 421 Week 1 Marketing: When Am I Ever Going to Use This?
 

Watch the “Marketing: When Am I Ever Going to Use This?” video.

Discuss your perceptions in class/online forum.

 

 

 

How is the process of marketing more than just advertising?
 

 

Discuss your perceptions in class/online forum.

 

 
 

 

 
 

 

MKT 421 Week 1 Most Challenging Concepts
 

 

Recall the readings and activities you have completed this week and describe the one or two points that were least clear to you. What questions do you have that would help you understand these points better?
 

 

 
 

 

 
 

 

MKT 421 Week 2 Marketing, Ch. 2: Developing Successful Organizational and Marketing Strategies
 

Review Ch. 2 of Marketing.

Consider the following as you read:

 

 

 

In what ways does the SWOTT analysis help in the strategic marketing process?
 

 

 

 
 

 

 
 

 

MKT 421 Week 2 Marketing, Ch. 8: Marketing Research: From Customer Insights to Actions
 

Consider the following as you read:

 

 

 

What are examples of the pros and cons of primary and secondary data in the marketing research process?
 

 

 

 
 

 

 
 

 

MKT 421 Week 2 Marketing, Ch. 9: Market Segmentation, Targeting, and Positioning
 

Consider the following as you read:

 

 

 

What is positioning and the two methods for accomplishing the strategy?
 

 

 

 
 

 

 
 

 

MKT 421 Week 2 Segmenting, Targeting, and Positioning
 

Watch the “Segmenting, Targeting, and Positioning” video.

Consider the following as you watch:

 

 

 

What are the individual goals of segmenting, targeting, and positioning?
 

 

Discuss your perceptions in class/online forum.

 

 
 

 

 
 

 

MKT 421 Week 2 Most Challenging Concepts
 

 

Recall the readings and activities you have completed this week and describe the one or two points that were least clear to you. What questions do you have that would help you understand these points better?
 

 

 
 

 

 
 

 

MKT 421 Week 3 Marketing, Ch. 10: Developing New Products and Services
 

Consider the following as you read:

 

 

 

In your opinion, which of the seven stages in the new product development process is most important and what reasoning led you to your conclusion?
 

 

 

 
 

 

 
 

 

MKT 421 Week 3 Marketing, Ch. 11: Managing Successful Products, Services, and Brands
 

Consider the following as you read:

 

 

 

What are ways marketing executives manage a product’s life cycle?
 

 

 

 
 

 

 
 

 

MKT 421 Week 3 Marketing, Ch. 13: Building the Price Foundation
 

Consider the following as you read: 

 

 

 

In what ways do pricing constraints impact price setting?
 

 

 

 
 

 

 
 

 

MKT 421 Week 3 A Mother of Invention: Columbia Sportswear CEO Gert Boyle
 

Watch the “A Mother of Invention: Columbia Sportswear CEO Gert Boyle” video.

Consider the following as you watch:

 

 

 

What marketing actions did CEO Gert Boyle take to create a strong brand and bring value to the target market?
 

 

Discuss your perceptions in class/online forum.

 

 
 

 

 
 

 

 
 

 

MKT 421 Week 3 Pricing Variances
 

 

Differentiation and Positioning Strategies
 

Select a product or service of the organization you work for. Then select at least one other different organization that provides your selected product or service and compare the prices associated with your selected product or service. What is the rationale for this difference?

 

 
 

 

 
 

 

MKT 421 Week 4 Marketing, Ch. 15: Managing Marketing Channels and Supply Chains
 

Consider the following as you read:

 

 

 

What are the pros and cons of direct and indirect marketing channels?
 

 

 

 
 

 

 
 

 

MKT 421 Week 4 Marketing, Ch. 16: Retailing and Wholesaling
 

Consider the following as you read:

 

 

 

What are the advantages and disadvantages of using non-store retailing methods versus traditional brick and mortar retailing?
 

 

 

 
 

 

 
 

 

MKT 421 Week 4 Marketing, Ch. 17: Integrated Marketing Communications and Direct Marketing
 

Consider the following as you read:

 

 

 

What six elements are required for communication to occur?
 

 

 

 
 

 

 
 

 

MKT 421 Week 4 Marketing, Ch. 18: Advertising, Sales Promotion, and Public Relations
 

Consider the following as you read:

 

 

 

What are the advantages and disadvantages of sales promotions and public relations?
 

 

 

 
 

 

 
 

 

MKT 421 Week 4 Marketing, Ch. 19: Using Social Media and Mobile Marketing to Connect with Consumers
 

Consider the following as you read:

 

 

 

How might the convergence of the real world with social media, Smartphones, and Exotic Apps create opportunities in the future of marketing?
 

 

 

 
 

 

 
 

 

MKT 421 Week 5 Marketing, Ch. 7: Understanding and Reaching Global Consumers and Markets
 

Consider the following as you read:

 

 

 

How do the three unique and uncontrollable variables in a global environmental scan impact international and multicultural marketing strategies?
 

 

 

 
 

 

 
 

 

MKT 421 Week 5 Marketing, Ch. 16: Retailing and Wholesaling
 

Review Ch. 16 of Management.

Consider the following as you read:

 

 

 

What are the pros and cons of independent retailing and contractual systems in the small business setting?
 

 

 

 
 

 

 
 

 

MKT 421 Week 5 Marketing To Global Consumer: Global Business
 

Watch the “Marketing To Global Consumer: Global Business” video.

Consider the following as you watch:

 

 

 

What concepts did the video share that can be integrated into an organization’s marketing strategies for success in a multicultural market?
 

 

Discuss your perceptions in class/online forum.

 

 
 

 

 
 

 

MKT 421 Week 5 Most Challenging Concepts
 

 

Recall the readings and activities you have completed this week and describe the one or two points that were least clear to you. What questions do you have that would help you understand these points better?
 

 

 
 

 

 
 

 

MKT 421 Week 5 Looking Ahead
 

 

Recent Technology Advances and Marketing
 

After five weeks of closely examining many Marketing concepts and strategies, what do you see as Marketing trend over the next five years? 20 years?
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