MGT 601- Week 2- Strategic Planning Process Assignment
Strategic planning and goals are formulated by top level management and are often based on an organization's mission. A strategic plan contains the answers to who, what, when, where, how, and how much for achieving strategic goals—long-term, company-wide goals established by top management. Strategic goals focus on the changes desired in such areas as productivity, product innovation, and responsibilities to stakeholders(Plunkett, 2012) Strategic planning draws heavily on the leadership abilities of managers. When top level management deal with strategic planning they keep in mind who, what, when, where, how, and how much for achieving strategic goals to get answers to their plans.
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