BSA 310 Week 4 Social Media & Online Marketing Letter

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BSA 310 Entire Course Link

https://uopcourses.com/category/bsa-310/

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Resources: SkillSoft (2012). Marketing Essentials: Introduction to Marketing.
Complete The Social Media and Online Marketing module in Skillport.
Imagine the IT department of a medium-sized company has hired you. Your first task is to explain the value of social media as a marketing tool.
Write a letter to the IT department in which you discuss the key things the company should do to establish a strong positive social media presence.
Answer the following questions in the letter in 200 to 300 words each:
• What role do IT systems play in marketing? How can IT systems help support an organization's marketing efforts?
• What are the key elements of an organization's online reputation? How can they positively influence each one?
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