MKT 421 Week 5 Promotional Strategy Presentation (2)

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MKT 421 Week 5 Promotional Strategy Presentation (2)
Prepare a 20 minute Microsoft® PowerPoint® presentation illustrating your promotional strategy. Compile the information presented in your previous papers and include the following in a Microsoft® PowerPoint® presentation:

Description of your target market
Brief description of your 4P's
Your promotional strategy for your product or service, including how you will use at least three of the following elements:
Public relations
Digital marketing, including social media
Sales promotion
Direct marketing
Event marketing
An initial budget for your plan - prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year, and provide justification for your choices. 
The evaluation and control methods you will use to measure the success of your plan
Click the Assignment Files tab to submit your assignment.

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