PHL 458 Week 2 Think Differently Exercise

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PHL 458 Week 2 Think
Differently Exercise

In 1997, Apple, Inc.
supported its "Think Different" marketing campaign with a 1-minute
commercial featuring black-and-white footage of 17 iconic 20th-century
personalities. The commercial was conceptualized by the Los Angeles-based
advertising agency TBWA/Chiat/Day.

Watch
the one minute commercial at: https://www.youtube.com/watch?v=tjgtLSHhTPg


this commercial is also known as the "Crazy
Ones".

 

Identify the 17 individuals shown
in the background and, as a team, discuss the following questions:


  • What did
    each of the individuals contribute to the world?

  • How was each
    of these contributions rooted in creative thinking; that is, how did each
    change existing paradigms of seeing or experiencing the world?

  • Are there
    defining characteristics shared among all or most of the individuals?

  • What is the
    value of imagination and thinking outside the box with regard to their
    contributions?



As you write your summary
do not specially state what each individual did to change society but do you
see any similarities in their characteristics. For instance, we could determine
similarities in Martin Luther King Jr. and Gandhi and others highlighted in this
commercial.

Summarize your findings in a 350-
to 700-word word paper.

Format your summary consistent with APA guidelines.
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