MKT 421 Entire Course

Entire Course Download Link

https://uopcourses.com/category/mkt-421/

 

 MKT/421

 MARKETING

 

The Latest Version A+ Study Guide

 

**********************************************

MKT 421 Entire Course Link

https://uopcourses.com/category/mkt-421/

**********************************************

 

 

MKT 421 Week 1 Elevator Pitch
 

Create a 700-word elevator pitch that includes the following:

 

 

 

Summarize your background and what makes you unique (your competitive advantage/differentiation) in a one-paragraph elevator pitch.
 

 

Identify three to four companies for whom you want to work (your target market and how you can fulfill its needs/wants), and how you think your skill set will benefit them.
 

 

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

 

MKT 421 Week 2 Elements of a Marketing Plan Report
 

Review the video case study “Geek Squad: A New Business for a New Environment” on pp. 88-89 in your textbook.  Keep this case study in mind as you complete this assignment.

Write a 700- to 1,050-word paper using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.

 

 

 

In your opinion, what are the specific key environmental forces that created an opportunity for your company?
 

 

Have there been changes in the purchasing patterns of your organization’s target market in recent years?
 

 

Conduct an environmental scan for your chosen company to identify key trends.  For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company’s marketing efforts and product offering in the future.
 

 

What differentiation strategy should your company undertake to encourage their target market to choose them over other competitors?
 

 

In your analysis, what lessons might you learn from the Geek Squad case study?
 

 

What recommendations can you offer up to Geek Squad?
 

 

Include at least three references, at least one of which must come from the University Library.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

MKT 421 Week 3 Strategy and Positioning Analysis Part 1
 

Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor’s approval of your product or service before beginning this project.

Complete the following assignment using the “Strategy and Positioning Analysis” template.

Develop a 2,100-word analysis explaining the following headings:

 

 

 

Describe the organization’s background, industry, and product or service.
 

 

Describe, in detail, the product or service.
 

 

Prepare the SWOT analysis of the organization and offering.
 

 

Explain a competitive analysis of the organization and offering.
 

 

Describe your target market in detail, including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment.
 

 

Identify the needs that cause your target market to buy.
 

 

Create a written positioning statement that identifies: 

 

 

 

Your organization’s product/service
 

 

Your target market
 

 

How your product solves the target market’s needs
 

 

What makes your organization different from its competition
 

 

 
 

 

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

MKT 421 Week 3 Strategy and Positioning Paper
 

Select a new product or service that will be launched by either an existing organization or one you will create. Obtain your instructor’s approval of your product or service before beginning this project.

Complete the following assignment using the “Strategy and Positioning Paper” template.

Write a 1,750- to 2,100-word paper explaining the following headings:

 

 

 

An overview of the organization
 

 

A detailed description of the product or service
 

 

A SWOT analysis of the organization and offering
 

 

A competitive analysis of the organization and offering
 

 

A detailed description of your target market (including information on the geographic, demographic, psychographic and behavioral factors used to choose your market segment)
 

 

Needs that cause your target market to buy
 

 

A written positioning statement that identifies: 

 

 

 

Your organization’s product/service
 

 

Your target market
 

 

How your product solves the target market’s needs
 

 

What makes your organization different from its competition
 

 

 
 

 

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

MKT 421 Week 3 Positioning Presentation
 

Using the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify the important attributes for your chosen product and select two key variables for your perceptual map.

Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds.

Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market.

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:

 

 

 

Develop a Summary slide.
 

 

Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).
 

 

Identify a Perceptual map.
 

 

Explain the Map placement.
 

 

Identify your references.
 

 

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

MKT 421 Week 3 Positioning & Market Research Presentation
 

Select a company one with which you are familiar. Your company has decided to launch a new product/service. Identify the key attributes for your chosen product, and complete the following:

 

 

 

Describe your target market & its’ purchasing pattern.
 

 

Identify trends.
 

 

Create and describe a new product which would appeal to your market.
 

 

Recommend the best methods of conducting marketing research.
 

 

Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
 

 

Suggest the differentiation strategy for your company to undertake to encourage their target market to choose them over other competitors.
 

 

Prepare and explain a perceptual map for your chosen product/brand, using a minimum of three competitors. Rank each product/brand on the selected variables based on how they are positioned in the consumers’ minds. Explain briefly why you placed each competitor on its particular spot on the map.
 

 

Create a 10 minute Microsoft® PowerPoint® presentation on the company selected above and include the following:

 

 

 

Summary slide
 

 

Your company/key product(s)
 

 

Target market & its’ purchasing pattern
 

 

Trends
 

 

Suggested differentiation strategy
 

 

Perceptual map
 

 

References
 

 

Click the Assignment Files tab to submit your assignment.

 

 

MKT 421 Week 4 Strategy and Positioning Analysis Part 2
 

Use the same product and organization you identified in your Week 3 Strategy and Positioning Analysis.

Develop a 2,100-word analysis that includes:

 

 

 

Describe how your marketing efforts and marketing mix will change with each phase in the product life cycle
 

 

Explain how the packaging you will use for your product or service will add value.
 

 

Analyze the appropriate pricing strategy for your product or service and the price you will set at launch.
 

 

Evaluate the channels of distribution you will use to sell your product along with a description of how each channel partner will add value.
 

 

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.

Format your assignment consistent with APA guidelines

Click the Assignment Files tab to submit your assignment.

 

 

MKT 421 Week 4 Strategy and Positioning Paper
 

Use the same product and organization you identified in your Week 3 Strategy and Positioning Paper.

Write a 1,750- to 2,100-word paper that includes:

 

 

 

A description of how your marketing efforts and marketing mix will change with each phase in the product life cycle
 

 

The packaging you will use for your product or service and how it will add value
 

 

The appropriate pricing strategy for your product or service and the price you will set at launch
 

 

The channels of distribution you will use to sell your product along with a description of how each channel partner will add value
 

 

Include at least four sources of research that support your analysis; at least one must be the textbook, one from the University of Phoenix library, and one piece of secondary research.

Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

MKT 421 Week 4 Marketing Research Report
 

Use the same company from your Week 2 assignment.

Your company has decided to launch a new line of products.

Create a 1,400-word report and include the following information:

 

 

 

Choose the target market for your product, and describe your target market in detail.
 

 

Create a new product that would appeal to your market.
 

 

Develop at least one question for each characteristic of the target market (demographic, geographic, psychographic, and behavioral) that will be important for you as you determine the marketing strategy for this new product.
 

 

Recommend the best methods of conducting marketing research to answer these questions. Be sure to include why you chose these particular methods.
 

 

Outline the steps you will take to bring your product to market from idea generation to commercialization, using a multi-step product development process.
 

 

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

MKT 421 Week 5 Promotional Strategy Presentation (1)
 

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers.

Include the following in the presentation:

 

 

 

Explain your promotional strategy for your product or service.
 

 

Include how you will use at least three of the following elements: 

 

 

 

Advertising
 

 

Public relations
 

 

Digital marketing, including social media
 

 

Sales promotion
 

 

Direct marketing
 

 

Event marketing
 

 

Outdoor
 

 

 
 

 

Develop an initial budget for your plan.
 

 

Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
 

 

Provide justification for your choices.
 

 

Explain the evaluation and control methods you will use to measure the success of your plan.
 

 

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.

 

 

 

MKT 421 Week 5 Promotional Strategy Presentation (2)
 

Prepare a 20 minute Microsoft® PowerPoint® presentation illustrating your promotional strategy. Compile the information presented in your previous papers and include the following in a Microsoft® PowerPoint® presentation:

 

 

 

Description of your target market
 

 

Brief description of your 4P’s
 

 

Your promotional strategy for your product or service, including how you will use at least three of the following elements: 

 

 

 

Advertising
 

 

Public relations
 

 

Digital marketing, including social media
 

 

Sales promotion
 

 

Direct marketing
 

 

Event marketing
 

 

Outdoor
 

 

 
 

 

An initial budget for your plan – prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year, and provide justification for your choices.
 

 

The evaluation and control methods you will use to measure the success of your plan
 

 

Click the Assignment Files tab to submit your assignment.

 
Powered by