BUS 402 Week 4 Assignment 1 - To Build or Buy.DOCX

BUS 402 Week 4 Assignment 1 - To Build or Buy

Assignment 1: To Build or Buy

Select a small business that you visit often (e.g., coffee shop, bookstore, sporting goods store, etc.). Write a 6-8 page paper in which you:

  • Craft a brief (1-2 pages) strategy for a business concept that would directly compete with the small business you selected. Explain the rationale for the strategy in detail.

  • Determine if it would make more sense to open the new business you describe or to purchase the existing business you selected. Explain your reasoning.

  • Discuss the most appropriate form of ownership for your new business (assuming your current financial situation).

  • Outline a business plan for your business. Visit http://www.sba.gov for tools and templates.

  • Include at least two (2) references outside the textbook.


Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA format.

The specific course learning outcomes associated with this assignment are:


  • Analyze the nature of entrepreneurship, business ethics, and social responsibility in managing a successful small business.

  • Analyze a business strategy and supporting business plan for a small business concept

  • Describe and analyze the necessary activities and key decisions to start a small business.

  • Use technology and information resources to research issues in small business management.

  • Write clearly and concisely about small business management using proper writing mechanics.

  • Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills.


Click here to view the grading rubric.
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