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€1500

EN_-_HUBREPORT_Starbucks

Since 1971, Starbucks has spread its coffee culture first in the United States and then around the world. This leader has imposed itself with its premium positioning by creating a "third place" between home and work, so that people who want to be in this café can be alone, but in public. At Starbucks, baristas are not just employees, but partners, but beware of the fine line between the benefits of working at Starbucks and the pressure and hard work involved...

 

Dive into this HUB Report to learn all about the coffee market leader and its rise and expansion around the world. Here are the insights and best practices in innovation, management and customer experience that have made Starbucks the giant it is today.