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 BSCOM/410

MEDIA AND SOCIETY

 

The Latest Version A+ Study Guide

 

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BSCOM 410 Entire Course Link

https://uopcourses.com/category/bscom-410/

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BSCOM 410 Week 1 Media Matrix
 

Complete the University of Phoenix Material: Media Matrix.

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

Media Matrix

 

Complete the matrix below by defining each of the media keywords listed.  Then, discuss whether this keyword creates benefit, risk, or both for an individual.  Explain your responses.  Next, answer the short-answer questions that follow the matrix.  Include a reference page consistent with APA guidelines.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Key Word
  

Description

 
Media Literacy
 
Automaticity
 
Media Exposure
 
Building Blocks of Media Literacy (List and describe)
 
Mental Codes
 
Meaning Matching
 
Filtering
 
Meaning Construction
 
 

 

Answer the following questions with short answers (one to three complete sentences).

 

 

 

 

Choose one of the seven (7) skills of media literacy described in your textbook. Why is this skill important?  Provide an example of its significance based on your own experiences.
 

 

 

 

 

 

What is a media message? Give two examples of media messages you have encountered today.
 

 

 

 

 

 

The text talks about having “more control over media” (p. 31). What is meant by this, and why is it important for you as an individual, and for society?
 

 

 

 

 

 

How might media literacy help you in your personal life? How might it help you in your professional life?
 

 

 

 

BSCOM 410 Week 2 Media Terminologies and Magazine Selection
 

Refer to the University of Phoenix Material: Media Effects Case Study and Presentation to complete the Week 2 deliverable for this assignment.

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

Media Terminologies

 

Write one paragraph of 250 to 350 words summarizing the following:

 

 

 

 

What is media literacy?
 

 

What are media effects?
 

 

 

Magazine Selection

 

As a team, choose a popular U.S. magazine which will serve as the focus of your case study on media literacy, exposures, and effects.

 

Write a paragraph of 150 to 225 words summarizing the background of this publication (its origins, how long it has been in publication), its stated objectives, and its desired audiences.

 

This will become the basis for your final Media Effects Case Study Presentation, due in Week Five.

 

 

BSCOM 410 Week 2 Blog Post: Mass Media and Audiences
 

Prepare a 700- to 950-word blog post describing mass media and audiences.

Describe what is meant by mass media and how mass media affects audiences.

Summarize each of the following five states of mass media development:

 

 

 

Innovation
 

 

Penetration
 

 

Peak
 

 

Decline
 

 

Adaptation
 

 

Select one advertisement geared specifically toward children.

Briefly describe the ad, then address the following in your post:

 

 

 

What does the ad attempt to encourage children to do?
 

 

Why are children considered to be a special audience when it comes to mass media and advertising?
 

 

List one area of development in children that makes them more susceptible to harm from advertisements.
 

 

Does the ad you selected have the potential to harm children?  In what way?
 

 

What role does media literacy play in helping to protect children from negative media influences?
 

 

In your opinion, is society doing enough to safeguard children from exposure to potentially harmful media?  Explain your response.
 

 

In addition to the ad you select, include at least two peer-reviewed articles pertaining to stages of mass media development or media and children.

Note: You may set up your blog on PhoenixConnect by clicking your student profile and navigating to the Content tab. Once there, click Write a blog post under the Actions column on the right-hand side of your screen.

Create both a Word document for review comments, and include a link to the blog post, itself.

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

 

 

BSCOM 410 Week 3 Annotated Bibliography
 

Refer to the University of Phoenix Material: Media Effects Case Study and Presentation to complete the Week 3 deliverable for this assignment.

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

For Week Three, each learning team will prepare an annotated bibliography with five sources that speak to the media and impact.  This includes information on the primary audience(s) of the magazine your team selected in relation to media exposure and effects.  These sources will be used in preparation for the Media Effects Case Study due in Week Four, and the Media Effects Case Study Presentation, due in Week Five.

 

Create an annotated bibliography to organize your research for your team’s Media Effects Case Study.

 

 

 

 

Research five peer-reviewed articles and researchstudies from within the last three years that focus on media effects, messages, and audience.
 

 

 

 

 

 

Select and read five sources as noted above for the annotated bibliography.
 

 

 

 

 

 

Write a 100- to 175-word descriptive and critical annotation summarizing and interpreting each article. Include the research methodology (i.e., how the data/result was obtained) for each research study.
 

 

 

Format your annotated bibliography consistent with APA guidelines. See the Center for Writing Excellence for assistance with annotated bibliography format.

 

 

BSCOM 410 Week 3 The Reality of News
 

Identify a national story that is currently in the news.

Select two of the following major media outlets that are both covering the story:

 

 

 

ABC News
 

 

CBS News
 

 

CNN
 

 

Fox News
 

 

MSNBC
 

 

NPR
 

 

Search for coverage of news story you have selected from each of the two outlets.

Note: The stories you choose to compare may take the form of a live broadcast, video, audio, or printed word (e.g., you may select a CNN live broadcast and an ABC written article.

Write a 950- to 1,050-word paper that addresses the following:

 

 

 

Do both media outlets use a traditional journalistic perspective in presenting the story?  Explain your response.
 

 

Are the sources used in the news stories appropriate or credible? Why or why not?
 

 

Is the message of the story the same as presented by each media outlet?  What is the message of each story?
 

 

Did one story seem more believable to you than the other?  Explain.
 

 

As outlined in your textbook, truthfulness, neutrality, and accuracy are three criteria for determining the quality of news.  Did each story have all three?  Did one story have more or less of one of the three qualities?  What prompted you to determine this?
 

 

Does either outlet present the story in a manner that is biased? If so, how did you recognize the bias? If not, how did the story appear to avoid bias?
 

 

If one or both of the stories were biased in some way, what are your suggestions for making them more fair and balanced?
 

 

Does either story include overtones or elements of racial or gender stereotypes? If so, describe.
 

 

Do any of the stories appear to be incomplete or require additional context for viewers to fully understand the meaning?
 

 

Could different audience types interpret the stories in different ways?  If so, in what ways?
 

 

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

 

 

BSCOM 410 Week 4 Media Effects Case Study
 

Refer to the University of Phoenix Material: Media Effects Case Study and Presentation to complete the Week 4 deliverable of this assignment.

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

Locate a recent online edition of the publication your team has selected.

 

Next, write a 525- to 700-word response that addresses the following questions:

 

 

 

 

What does the magazine’s description tell you about its intended audience(s)?
 

 

Who is/are the audience(s) for this publication?
 

 

What types of messages are presented within the magazine?
 

 

What techniques are being used to attract the intended audience’s attention?
 

 

What lifestyles, values and points of view are represented in the message?
 

 

How might different people understand the messages within this publication differently from one another?
 

 

What is omitted from the messages within this publication?
 

 

 

In responding to these questions, please include sources gleaned from the Annotated Bibliography from Week Three. 

 

 

BSCOM 410 Week 4 Hot Button Issue Paper
 

Technologies evolve, but sex and violence have always been–and may remain–hot-button issues in the media. The pace of new technological change is so rapid that some people may no longer wait on formal media to research and provide information for making personal decisions.

Write a 1,400- to 1,750-word paper that addresses the following:

 

 

 

A brief discussion of 20th century communication developments, milestones, and applications exemplifying changes in media portrayal of sex and violence.
 

 

Explain how the negative effects of sex and violence on children have increased in media technology. Provide examples and cite at least one contemporary news article.
 

 

Explain how the negative effects of sex and violence on adults have increased in media technology. Provide examples and cite at least one contemporary news article.
 

 

Make specific recommendations about how the problems of media portrayal of sex and violence might be minimized.
 

 

Examine how the immediacy of media involving sex and violence affects your own interpersonal communication.  How is the development of intimacy within interpersonal relationships related to the volume and accessibility of media portrayals of sex and violence?
 

 

Consider the ethical and legal implications involved in the personal use of social media and other technologies to access and share images and videos.  Based on your own understanding and research of ethics, what ethical principles are involved in the use of technology in relation to images of sex and violence?  What ethical principles are involved when posting or making accessible the personal images of others?
 

 

What laws are in place because of photos or videos made accessible without permission?  What recommendations based on your research of law and ethics can you propose in relation to the accessibility and proliferation of images of sex and violence?
 

 

Examine the home page or landing page of a mainstream online news source that comes up on your screen upon login.  Examine the imagery used on the entire page, including any advertisements.  Discuss the diversity of the people portrayed.  How are women represented? How are people of color represented?
 

 

Cite at least three different peer-reviewed outside sources, in addition to two contemporary news articles.

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

 

 

BSCOM 410 Week 5 Media Effects Case Study Presentation
 

Refer to the University of Phoenix Material: Media Effects Case Study and Presentation to complete the Week 5 deliverable of this assignment.

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

Using the content from the prior weeks as the basis for your presentation, create a 12- to 15-slide presentation to highlight the main points of your Media Effects Case Study. Your presentation may be created using Microsoft® PowerPoint®.. Various template designs are available online to assist with the creation of a presentation.

 

 

 

 

Include a high-level overview of key terminologies, an overview of the publication and the team’s analysis, and a conclusion as follows:
 

 

 

 

 

 

Media Literacy
 

 

Media Effects
 

 

Case Study: MAGAZINE SELECTION HERE
 

 

Background
 

 

Analysis
 

 

Conclusion
 

 

References – Should be placed on the final slide(s).
 

 

 

Include the five to eight sources from articles peer–reviewed journals from your Annotated Bibliography (submitted in Week Three), as well as additional research, if any.  Format your References consistent with APA guidelines.

 

 

 

BSCOM 410 Week 5 Analytical Paper: Media Inventory and Assessment
 

Write a 950- to 1,050-word analysis of media use and effects within your life.

Create a comprehensive list of your current media habits–from mobile device usage, to exposure to television, radio, outdoor advertising, and the types of content you tune into routinely (e.g., sports, news, reality shows, etc.).

Summarize your usage in one to two paragraphs, including channels, content, and average length of time exposed to each on an average day.

Answer the following questions:

 

 

 

What are your personal goals for tuning in to the messages you are currently receiving?
 

 

Are you actively interpreting the messages you receive, or are you interpreting them with an automatic response?
 

 

Do you tend to access the same channels for the same types of content?
 

 

When is the last time you broadened your media exposures by tuning in to a new source for information?
 

 

Do your behaviors match your beliefs or do they match what advertisers want you to believe?
 

 

Discuss low level versus high level media literacy, and include one example of each.
 

 

Why is it important to gain additional control over the media to which you are exposed?
 

 

Discuss the significance and impact that media literacy has on society.
 

 

Cite at least two peer-reviewed sources that support the ideas outlined within your work.

Format your assignment according to appropriate course-level APA guidelines.

Submit your assignment to the Assignment Files tab.

 

 

 
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