HCS 490 WK 4 Signature Assignment: Health Care Access Options.DOC

HCS 490 WK 4 Signature Assignment: Health Care Access Options

Research the following in your community or surrounding area:

  • One walk-in clinic, such as urgent care

  • One retail clinic in your local grocery store or drug store

  • No appointment physician's office


Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following:


  • Analyze the changing landscape of the health care system.

  • Differentiate the various places health care is delivered.

  • Analyze what impact cultural demographics have on the health care market.

  • Analyze the targeted audience of the clinic or office based on cultural demographics.

  • Analyze the effectiveness of the marketing approach for the clinic or office to various cultures.

  • Analyze the marketing techniques that could be used to improve the marketing within different cultural demographics.

  • Differentiate what effect different generations have on the health care market.

  • Analyze the targeted audience of the clinic or office based on generational demographics.

  • Differentiate the effectiveness of the marketing approach for the clinic or office to various generations.

  • Differentiate the marketing techniques that could be used to improve the marketing within different generations.

  • Analyze the impact of media and social networking on consumer choices.

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