MGT 322 Week 4 Discussion 1 – CRM

MGT 322 Week 4 Discussion 1 – CRM

Read the Forbes article, “The Role of Business Ethics in Relationships with Customers.” Based on the content presented in the article, describe the strategic importance of Customer Relationship Management (CRM) and discuss how CRM business ethics can be used to create customer satisfaction and greater profits for the firm. Respond to at least two of your classmates’ posts.
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