Analysis of an Ethical Dilemma

Part One

Dilemma 2: Marketing of Medical / Pharmaceutical Products

Holding Back the Years? The Race to Slow the Aging Process

While medical and paramedical industries have developed products to address a wide variety of conditions related to aging, there is growing concern from consumer groups and the medical community regarding current marketing practices about the overuse of prescription and non-prescription drugs and other treatments that provide limited or no medical benefit.  Older or aging patients often fall prey to marketing gimmicks for treatments that fail to produce the stated results. The industry, however, argues that these treatments are revolutionary in relieving suffering.

Consider the ethical dilemmas of this case. What are the possible ethical dilemmas and implications? 

Part Two

Part Two is an individual assignment in which students will conduct an interview about the ethical dilemma with a hospital administrator, a spiritual leader, a health care colleague, and a neighbor/friend. Although the work is done individually, the interview responses are used in Part Three. Students should discuss within their CLC group to determine who will be responsible for interviewing the hospital administrator, the spiritual leader, the health care colleague, and the neighbor/friend. Please review the full interview criteria listed in the assignment description in LoudCloud.
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