MKT 421 Week 3 Positioning Presentation

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 MKT 421 Week 3 Positioning Presentation

Choose a product or service as the focus for this assignment.

Identify the important attributes for your chosen product and how this product/service is positioned in the consumers’ minds.

Identify top two competitors and how they are positioned in consumers’ minds.

Explain how you might strengthen your chosen product/brand’s position in the minds of the target market.

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:




Develop a Summary slide which identifies the chosen product/service.


Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).


Identify positioning in consumers’ minds.


Idenitify top competitors and how their positioning in consumers’ minds differs.


Provide recommendations to strengthen positioning of your product/service.


Identify your references.


Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.
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