MKT 421 Week 3 Positioning Presentation

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 MKT 421 Week 3 Positioning Presentation
 

Choose a product or service as the focus for this assignment.

Identify the important attributes for your chosen product and how this product/service is positioned in the consumers’ minds.

Identify top two competitors and how they are positioned in consumers’ minds.

Explain how you might strengthen your chosen product/brand’s position in the minds of the target market.

Create an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:

 

 

 

Develop a Summary slide which identifies the chosen product/service.
 

 

Explain the target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral).
 

 

Identify positioning in consumers’ minds.
 

 

Idenitify top competitors and how their positioning in consumers’ minds differs.
 

 

Provide recommendations to strengthen positioning of your product/service.
 

 

Identify your references.
 

 

Format your assignment consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.
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