MGT 498 Week 3 Individual Environmental Scan Paper

MGT 498 Entire Course Link
MGT 498 Week 3 Individual
Environmental Scan Paper


Write a 1,050- to 1,400-word paper as an individual
project, that includes the following:

  1. A relevant
    overview of at least two (2) companies that you research for this

  2. An analysis
    of each company's internal and external environments, using an environmental

  3. A
    description of each company's competitive advantages in their respective

  4. An analysis
    of each company's business strategies, that answers the following

    • How does each company create value and sustain
      competitive advantage through business strategy?

    • What measurement guidelines are used by each
      company to verify its strategic effectiveness?

    • How effective are the measurement guidelines used
      by each company?

Format your paper according to
400-level APA standards (see Writing & Style Guidelines in the eCampus
Center for Writing Excellence for assistance). An abstract is not required, but
the paper must include a Conclusion heading. The word count does not
include the title and reference pages.

Click the Assignment Files tab to submit your individual
assignment (see Instructor Policies and Grading Rubric for additional details).
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