BUS 317 Week 4 Discussion 2 Promotional Products
One strategy advertisers employ is the use of promotional items. Review Chapter 13 of your textbook. Then, describe what promotional items are in your own words, and provide two examples (i.e., two different promotional items) from your own experience. Considering the examples you provided , and using the PPAI website,
- Describe what the promotional products are and how they are used.
- Explain why companies use promotional products/advertising specialty.
- Summarize how the promotional products affect the brand image, referring to “Promotional Products’ Impact on Brand/Company Image: An Experimental Study” for support.
- Describe the target audiences for the promotional products.
- Explain whether the promotional product has influenced you to patronize the company.
Your initial post must be a minimum of 300 words, and be supported by your textbook. Your post must also be organized using APA style headings as outlined in the Ashford Writing Center.
Guided Response: Review the posts from your peers and respond to at least three. In each response, compare and contrast your selected promotional product with the one your peer selected, noting whether one might be more effective than the other might. Your responses should each be 100 to 150 words.
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