MKT 421 Week 2 Marketing, Ch. 9: Market Segmentation, Targeting, and Positioning

MKT 421 Week 2 Marketing, Ch. 9: Market Segmentation, Targeting, and Positioning

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https://plus.google.com/u/0/108200033792883877670/posts/dWT4sDYbQKM

 

 MKT 421 Week 2 Marketing, Ch. 9: Market Segmentation, Targeting, and Positioning
 

Consider the following as you read:

 

 

 

What is positioning and the two methods for accomplishing the strategy?
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