MGT 411 Entire Course

MGT 411 Entire Course Link
MGT 411
Week 1 Creativity and Innovation Table


Complete the Creativity
and Innovation Table. Describe creativity, innovation, and the rules of
innovation in your own words. Include the following in your response:

  • One real-life
    management example of using creative intelligence

  • One
    real-life management example of innovation

  • All of the
    rules of innovation and at least one sentence describing each rule

Format your response and
references consistent with APA guidelines.

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Creativity and Innovation


Complete the following table by describing creativity,
innovation, and the rules of innovation in your own words. Include the
following in your response:


One real-life management
example of using creative intelligence

One real-life management
example of innovation

List all of the rules of
innovation and include at least one sentence describing each rule in your own


Format any references used
in APA format.


This assignment is due in Week One.


Creativity and Innovation





of Innovation




MGT 411
Week 2 Innovation and Strategic Management Annotated Bibliography


Write an annotated bibliography of three references
on innovation and strategic management. Your annotated bibliography must
complete the following:

  • Include
    three APA-formatted references that are not from the same author.

  • Contain an
    abstract of at least 200 words for each reference.

  • Focus on the
    relationship between innovation and strategic management, specifically on
    the way innovation is shaping traditional strategic management.

Answer the following in at
least 200 words after you complete your annotated bibliography:

  • Based on
    your literature review, what are the current strategic management trends
    that are being shaped by innovation?

  • What
    specific aspects of innovation are the most influential in shaping
    strategic management?

  • Explain your

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MGT 411
Week 2 Managing Innovation Summary


Discuss the characteristics of managing innovation
listed on p. 23 of The Management of Technology and
. As a team,
rank the six factors in order of most important to least important to the
innovation process. Write a 350- to 700-word summary of your discussion that
includes the following:

  • Your team’s
    rankings with a brief description of each characteristic

  • A
    description of how the team approached the assignment and arrived at a
    final decision for your order

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MGT 411
Week 3 Innovation Planning and Design Paper


Write a 1,250- to 1,500-word paper on the
innovation planning and design process addressed in Week Two. Include the
following in your paper:

  • Analyze the
    internal and external factors related to designing innovation strategies.
    Describe how they relate to one another and to the overall innovation

  • Describe the
    factors involved in innovation systems design. Explain the importance of
    innovation systems.

  • Describe the
    steps involved in the innovation planning process.

Format your paper consistent
with APA guidelines and incorporate at least four scholarly references in
addition to your texts.

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to submit your assignment.



MGT 411
Week 4 Organizational Ecosystem Case Study


Complete the
Organizational Ecosystem Case Study assignment located in the Materials
section. Note: Formatting - all you need to do is copy the questions from the
worksheet and provide a response for each.

Click the
Assignment Files tab to submit your assignment.

Organizational Ecosystem Case Study

Wal-Mart Stores, Inc. is a leading company in its
industry and a widely recognized name, both domestically and internationally.
Additionally, Wal-Mart has taken steps to ensure the success of not only its
company but also their business ecosystem.


Wal-Mart Stores, established in 1969, is the
largest retail company in the world, with over 4,000 stores in 12 countries.
Wal-Mart has three types of retail stores: discount stores, supercenters, and
neighborhood markets, as well as Sam’s Club warehouse stores. Between the
various types of Wal-Mart and Sam’s Club stores, Wal-Mart Stores, Inc. offers
merchandise and services that range for grocery goods and household supplies to
tire and lube service, clothing, and vision centers. Additionally, Wal-Mart has
an online music store, a private label cosmetics brand, and pre-paid debit
cards for low-income US
customers. Some of the company’s private-label brands are Sam’s Choice, Equate,
No Boundaries, Mainstays, and Parent’s Choice. Wal-Mart also stocks several
licensed brands, including General Electric, Disney, McDonalds, and Mary-Kate
and Ashley. For the fiscal year ending in January 2008, Wal-Mart reported over $375
billion in revenue (Wal-Mart
Stores, Inc. Company Profile, 2008).


Wal-Mart has dominated its market, in part, due
to the way it approached its business ecosystem (Iansiti & Levien, 2004).
There are many examples of Wal-Mart’s ecosystem approach, including their
procurement system and their recent focus on more specialized stores.


Keeping its ecosystem in mind, Wal-Mart has built
a procurement system that not only enhances its performance, but the
performance and operation of businesses within its ecosystem. Wal-Mart Stores,
Inc. requires that all of its suppliers operate the RetailLink® system
(Requirements, 2008). RetailLink® is a one-of-a-kind system that
allows suppliers to receive real-time data regarding their product in
individual stores. Such real-time data allows suppliers to effectively plan for
and execute distribution, while also personalizing their product supply by
store. According to Iansiti & Levien (2004), “Wal-Mart’s procurement system
offers it’s suppliers invalueable real-time information on customer demand and
preferences, while providing the retailer with a significant cost advantage
over its competitiors” (p. 69).


Stankevich (2002) noted the success of Wal-Mart’s
system in terms of micromarketing and efficiency. Jon Ragsdale, vice president of
marketing at Dickies, discussed with Stankevich the way RetailLink®
brought to light the differences in demand for different sizes and colors of
products in different markets. Ragsdale noted,
RetailLink®, we were using
pretty much a cookie cutter approach to stores” (para. 10).      


In recent years, Wal-Mart has begun to take a
more specialized approach by offering different goods and adjusting the layout
of the stores based on location demographics. Once a one shop fits all store, Wal-Mart now has several stores that cater
to the needs of a specific location. One store in Plano, TX
has been adapted to appeal to the higher number of affluent customers in that
area. The store now offers consumer-electronic specialists, that are more
versed in the specifics of electronics than a typical sales associate. Also,
that particular store adapted the sporting goods section to have more of a
child focus, based on the notion that more affluent individuals purchase their
sporting goods from country clubs (Zimmerman, 2006).

terms of competition, Wal-Mart plays an interesting role. While the most
obvious conclusion is that Wal-Mart is the biggest competition for small
businesses and retailers, it is apparent that their approach to a business
ecosystem is also positive for small business owners. “For small manufacturers
and small consumer-goods companies, Wal-Mart is the customer they pray for and
the one that can propel their company into big-time sales. Wal-Mart is the
‘elephant’ they dream of bagging” (Campbell,
2005, para. 5).



After reading the case study on Wal-Mart, use the
case study and information from your weekly readings to answer the following
questions in 200 to 300 words each.


What is a business ecosystem? Do
all businesses function within an ecosystem? Why or why not?

What potential role does the
ecosystem play in Wal-Mart’s innovation efforts? Provide examples.

In terms of innovation and
creativity, what are the advantages and disadvantages of functioning within an



MGT 411
Week 4 Innovative Technology Worksheet


Complete the
Innovative Technology Worksheet located in the Materials section. Formatting -
all you need to do is copy the questions from the worksheet and provide a
response for each.

Click the
Assignment Files tab to submit your assignment.

Innovative Technology Worksheet


Your company, a large online high school, is planning to
implement a new innovative social networking technology for their students. The
technology would allow students to get to know one another, network, and
participate in school activities, such as having virtual student body elections
and virtual student committees. The company feels that the ability to have this
type of interaction and involvement among students will set the school above
the competition.


As the Chief Innovation Officer, you are responsible for the
implementation and evaluation of the chosen technology. The company must decide
between developing their own social networking system or acquiring a small
online high school that has already started development on a similar type of
system and is struggling financially. Your director, the company CEO, has come
to you with some specific concerns and questions regarding which technology to


Submit a one-page response to your director answering all of
the following questions:  


What factors must be
considered when implementing an innovative technology internally? What factors
must be considered when implementing an externally acquired innovative
techology? How do the implementaion issues differ? How are they the same? 


What factors must be
considered when evaluating an internally implemented innovative technology?


What factors must be be
considered when acquiring an innovative technology externally? Why?



MGT 411
Week 4 Innovative Thinking in a Business: Measurement and Reward System


You are a management
team in a selected virtual organization. Your business is shifting its focus
and has indicated innovation as a high priority. To integrate innovation into
the culture of the company even further, an employee measurement and reward
system is being developed by your team.

Access the Virtual Organization
web page to select either Kudler Fine Foods, Riordan Manufacturing, or Huffman
Trucking as the basis for your team assignment.

Write a business proposal.
Determine how you might measure and reward employees for innovative thinking
and write an informal proposal of your ideas to the organization’s CEO or
founder Your proposal must be at least 500 words and include the following:

  • Define how
    success will be measured.

  • Describe how
    the system will affect the hiring process.

  • Describe how
    employees will be rewarded for innovative thinking.

  • Describe how
    the system might affect financial management, investor relations, and market
    perceptions among shareholders.

Click the Assignment Files tab
to submit your assignment.



MGT 411
Week 5 Training Session Handouts


You are the director of
an organization and you are tasked with training your management team on
creative problem solving, leadership, and employee motivation.

Create three bullet-point
handouts (3 different pages) to distribute during your training session.
The handouts must address the following topics:

  • Creative
    problem solving: Describe approaches to creative problem solving and ways
    to encourage creative problem solving among employees.

  • Employee
    motivation: Identify ways to generate motivation during times of
    organizational change.

  • Leadership:
    Identify the role of the leadership in the innovative culture of an

Note. Each handout must
contain at least five main points or topics and must not be more than one page
in length. There are no stipulations on how to format the handouts. Be creative
with fonts, styles, and formatting. If you include images, keep the images
small to limit the size of your document. Cite your images and references
according to APA standards. Submit your handouts as one Microsoft® Word attachment.

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to submit your assignment.



MGT 411
Week 5 Innovative Thinking in a Business: Theory-Based Strategic Experiment


Utilizing the same
virtual organization from the measurement and reward System, design a
theory-based strategic experiment based on one of the following problems
associated with the organization:

  • Kudler Fine

    • With rising food prices, particularly for whole
      grains and seafood, Kudler Fine Foods has noticed a considerable increase
      in their costs to stock their stores. Not only have food prices affected
      their budget in terms of purchasing, Kudler has noticed a decrease in
      revenue over the past six months. It is time for Kudler Fine Foods to
      find ways to save money to maintain their staff and continue to offer
      unique, specialty food. What steps can Kudler Fine Foods take to offset
      the rising food prices?

    • Kathy Kudler recently saw a report on the
      communities in San Diego County. The report indicated that opinion
      surveys held in the various communities showed that the majority of
      people in La Jolla were interested in the environment, but did not rate it as one of
      their top five priorities. The majority of people in Del Mar were concerned about the environment, but it averaged only 4.3 on
      the list of the top five priorities. The majority of people in Encinitas
      were very concerned about the environment and the environment averaged
      1.4 on the list of the top five priorities. Kathy is personally involved
      in environmental causes and would like to do some things in the stores
      that are related to promoting and protecting the environment. What are
      some things that could be done and how should they be structured?

    • Kudler Fine Foods has a van at each one of its
      stores that is used primarily on catering jobs and, occasionally, to make
      customer deliveries. The catering operation runs on a very tight profit
      margin. How can they deal with the higher fuel costs while still being
      competitive with their catering business?

  • Riordan

    • One of Riordan Manufacturing’s largest customers
      purchases a number of different styles and types of a polycarbonate
      drinking bottle. The formulation for this particular bottle style
      contains Bisphenol A. Due to highly publicized, recent news stories
      concerning the safety of reusable plastic containers, Riordan’s customer
      has advised them that it will no longer be purchasing bottles containing
      Bisphenol A. Some time ago, the purchasing department found an attractive
      price on a bulk purchase of many of the components that went into the
      manufacture of the bottle. Around the same time, the operations
      department foresaw a period of unused plant capacity in the China plant.
      In order to keep the plant running at peak efficiency, they had the China
      plant do a number of production runs of the polycarbonate bottle in the
      most popular sizes and colors. No one saw an issue in producing the
      bottles without an existing purchase order given the customer’s history
      of purchasing large quantities of these bottles in the past. The bottles
      are currently being stored at the China plant, but the warehouse space
      will soon be needed for other orders. The bottles have not yet been
      scored with volume markings or the customer’s logo. What can Riordan
      Manufacturing do with the bottles?

    • Riordan Manufacturing uses Huffman Trucking to ship
      their products all over the United States. With rising fuel costs,
      several trucking companies have gone out of business or have
      substantially raised their rates. Huffman Trucking has innovated a way to
      stay in business without having to raise their shipping rates for
      customers. In turn, Huffman has also picked up many new shipping
      contracts from other businesses. With the increased business at Huffman,
      Riordan Manufacturing has noticed a decrease in their timeliness and
      customer service. Several orders have been distributed or picked up late,
      adversely affecting functioning at Riordan. What can Riordan do to solve
      this problem? Keep in mind that Riordan and Huffman have a 5-year
      contract with little room for renegotiation and Huffman continues to have
      the most competitive shipping prices in the country.

    • A majority of employees at the Pontiac branch of
      Riordan Manufacturing work at the production level. While the company
      expects a higher rate of employee turnover for those positions, they have
      recently seen a substantial increase in the turnover rate. In turn,
      production managers have had to increase their time spent interviewing
      and training new employees. This affects their time spent managing the
      day-to-day quality control, sales, and safety aspects of their positions.
      The managers have agreed that they must establish a way to better retain
      their production employees. What can they do?

  • Huffman

    • Rising fuel costs are affecting the operations of
      Huffman Trucking. The company would like to refrain from passing on the
      fuel costs to its customers, but in order to do so it needs to find other
      ways to cut costs. How can Huffman cut costs to supplement the rising
      fuel prices?

    • Being a successful company in a competitive
      business that is easily affected by fuel costs, Huffman would like to
      continue to set itself apart from other trucking companies. With the
      growing and highly publicized concern by all for the environment, Mr. H.
      Huffman is interested in adapting to a more eco-friendly approach, as
      well as potentially adapting their brand and marketing efforts to
      illustrate the company’s commitment to the environment. What are some
      things that could be done and how should they be structured?

    • Huffman Trucking has consistently been successful
      as it relates to shipping large amounts of cargo for longer distances.
      However, they have also consistently lost business in the ship-same-day
      or ship-next-day markets. To remain competitive during slow economic
      times, Huffman must find a way to increase business in the same-day and
      next-day markets or they must enter a new market completely. What can
      they do?

Create a 7- to 10-slide
Microsoft® PowerPoint® presentation, with detailed slide notes, on
your strategic experiment. Incorporate the following into your presentation:

  • Present two
    innovative ways to solve the problem.

  • Address the
    following six changes involved with theory-based planning in your process
    and presentation:

    • Level of detail: Focus on the most critical market,
      technology, and unknown costs.

    • Communication of expectations: Base your
      predictions on theory and include a description of the theory used to
      generate your predictions.

    • Nature of predictions: Predict the trends, rather
      than the specific numbers.

    • Frequency of strategic reviews: Set a strategic
      review schedule.

    • Perspective in time: Consider the history of the
      organization when devising the experiment. Focus on long-term history,
      rather than just recent changes in the organization. Use information
      available through the virtual organization to gain insight on the historical
      background of the organization. Some examples of helpful documentation
      are a strategic plan, company history, employee handbook, sales plan, or
      internal memos.

    • Nature of measures: focus on leading indicators

  • Based on
    your theory-based planning, state what other factors need to be analyzed
    and what other steps must be completed to determine the best solution for
    the organization.

  • Include
    three to four scholarly references.

Format your paper consistent
with APA guidelines.

Click the Assignment Files tab
to submit your assignment.

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