Heather Conley - PEST Analysis_Unit One

 

Answer:  PEST is an acronym for Political, Economic, Social, and Technological.

Political environment refers to all those things pertaining to and perpetrated by the government that affect the economy and business scenario in general.Economic environment refers mostly to the economic factors that may have a high impact upon the business environment, but a firm does not have any control over them.Social environment refers to the social, religious and cultural aspects of the business environment that may be affected either positively or negatively.Technological environment refers to the technical aspects of the business environment and may include the level of automation available in the current times, technical facilities and infrastructure, rate of technological progress, and research and development activities.
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