AMP 425 Week 6 Assignment – Marketing and Distribution Channel Letter.DOCX

AMP 425 Week 6 Assignment – Marketing and Distribution Channel Letter

Details:

This assignment challenges the student to think creatively.

The deliverable is a single-page letter addressed to a hypothetical website development company.

Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.

Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:

  • A brief description of the product

  • A description of the market channels

  • A description of the distribution channels


APA format is not required, but solid academic writing is expected.

This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
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