HCS 490 Week 4 Signature Assignment: Health Care Access Options

HCS 490 Week 4 Signature Assignment: Health Care Access Options

HCS 490 Week 4 Signature Assignment: Health Care Access Options

Research the following in your community or surrounding area: • One walk-in clinic, such as urgent care • One retail clinic in your local grocery store or drug store • No appointment physician's office Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following: • Analyze the changing landscape of the health care system. o Differentiate the various places health care is delivered. • Analyze what impact cultural demographics have on the health care market. o Analyze the targeted audience of the clinic or office based on cultural demographics. o Analyze the effectiveness of the marketing approach for the clinic or office to various cultures. o Analyze the marketing techniques that could be used to improve the marketing within different cultural demographics. • Differentiate what effect different generations have on the health care market. • Analyze the targeted audience of the clinic or office based on generational demographics. o Differentiate the effectiveness of the marketing approach for the clinic or office to various generations. o Differentiate the marketing techniques that could be used to improve the marketing within different generations. • Analyze the impact of media and social networking on consumer choices. Format your assignment according to APA guidelines. Cite 3 peer-reviewed, scholarly, or similar references to support your paper. Click the Assignment Files tab to submit your assignment.
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