MKT 421 Week 2 Marketing, Ch. 8: Marketing Research: From Customer Insights to Actions

MKT 421 Week 2 Marketing, Ch. 8: Marketing Research: From Customer Insights to Actions

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 MKT 421 Week 2 Marketing, Ch. 8: Marketing Research: From Customer Insights to Actions
 

Consider the following as you read:

 

 

 

What are examples of the pros and cons of primary and secondary data in the marketing research process?
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