COMM 470 Week 2 DQ 2

That is an interesting question. Many companies follow the same formulas for bringing them closer to what they think their customers really want. Concepts like “customer focus” and “customer satisfaction” are warmly embraced. Today, who isn’t focusing on satisfying customers? (The Stairs of Customer Loyalty, 2010).  Also, according to Electronic Commerce 2008, Customer loyalty refers to “a deep commitment to rebuy or repatronize a preferred product/service consistently in the future, thereby causing repetitive same-brand or same brand-set purchasing, despite situational influences and marketing efforts having the potential to cause switching behavior”
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