BUS 212 Week 4 Global Expansion of a US Based Business

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 BUS 212 Week 4 Global Expansion of a US Based Business

Purpose of Assignment 

The purpose of the assignment is for the student to review the market and understand the strategies that are employed by a US based business expanding globally.


Assignment Steps 

Create a 8- to 10-slide Microsoft® PowerPoint®  presentation, with detailed speaker’s notes for the following scenario: 


Company X is an American manufacturing company getting ready to start selling its products in Mexico. You are the manager of a team tasked with assessing the potential risks to the company as it gets ready to expand in Mexico. Your presentation should address the following:




Explain what risks the company could face in entering the market in Mexico.


Analyze how these risks might be different than those risks faced in staying in just the American market.


Explain how the company can manage these risks.


Cite at least two references and include a References slide at the end of your presentation. 

Note that EVERY slide should contain detailed speaker notes, except the Title and References slide. (If you don’t know how to include speaker notes, please Google “How to add speaker notes to PowerPoint slides” for instructions.)

Click the Assignment Files tab to submit your assignment.
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