PSY 211 Week 2 Motivations in Advertising

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PSY 211 ENTIRE COURSE
https://uopcourses.com/category/psy-211/
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PSY 211 Week 2 Motivations
in Advertising

Instructions

Advertisers and
marketers use information about our motivations when they create advertising
campaigns. Find video clips of commercials for a particular product and
identify which motivations are being targeted in the ad.

Create a 350- to 525-word
(about 1- to 1 1/2-page) paper about motivation in which you do the following:


  • Summarize
    the commercial.

  • Describe the
    motivation(s) being targeted in the ad. Also consider which motivations
    aren't being targeted.

  • Compare the
    different theories of motivation (instinct, evolutionary, drive, arousal,
    incentive, and hierarchal) and explain their relevance, if any, in the
    advertisement.



Note. Be sure to properly cite any resources you
use.

Click the Assignment Files tab
to submit your assignment.

 
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