One of the things P&G already knows about online shoppers is that they expect brand

One of the things P&G already knows about online shoppers is that they expect brand

1. One of the things P&G already knows about online shoppers is that they expect brand Web sites like Pampers.com to offer the most information anywhere about a product line, including all
its size, packaging, and product options. Do you think online
outlets like P&G’s eStore can convert more shoppers’ needs for
information like this into Internet sales? What other purposes
can a pilot Web site like the eStore serve for retailers?
2. Do you think personalization, customization, or behavioral tar-
getting can help Web sites like the eStore to succeed? What sort
of personal information would you be willing to share online to improve a retailer's ability to meet your needs.
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