MKT 421 Week 5 Marketing, Ch. 16: Retailing and Wholesaling

MKT 421 Week 5 Marketing, Ch. 16: Retailing and Wholesaling

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MKT 421 Week 5 Marketing, Ch. 16: Retailing and Wholesaling
 

Review Ch. 16 of Management.

Consider the following as you read:

 

 

 

What are the pros and cons of independent retailing and contractual systems in the small business setting?
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