PSY 201 Week 4 Motivations in Advertising

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PSY 201 Week 4 Motivations in Advertising
Advertisers and marketers use information about our motivations when they create advertising campaigns. Find video clips of commercials for a particular product and identify which motivations are being targeted in the ad.
Write a 350 to 500 word (1 to 1 1/2 pages) paper about motivation in which you do the following:

  • Summarize the commercial.

  • Describe the motivation(s) being targeted in the ad. Also consider which motivations aren't being targeted.

  • Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal) and explain their relevance, if any, in the advertisement.


Note. Be sure to properly cite any resources you use.
Click the Assignment Files tab to submit your assignment.
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