Having selected a topic related to the effects of social networking on marketing….

Having selected a topic related to the effects of social networking on marketing, and completed the "Literature Collection" and the "Deconstruction of the Literature," you are now ready to write your paper on the topic

In a paper of 2,250-2,500 words, discuss your approved topic on the effects of social networking on marketing. Address the following.

  1. Explain how strategies and techniques for successful marketing of products and services change as people’s attention shifts from traditional locations to social networking sites.

  2. Use the three articles you chose for "Deconstruction of the Literature" as primary support for claims you make in your paper.

  3. Include at least two of the other articles you used for "Literature Collection" as foundational support for claims you make in your paper.    


Instructors will be using a grading rubric to grade the assignments. It is recommended that learners review the rubric prior to beginning the assignment in order to become familiar with the assignment criteria and expectations for successful completion of the assignment.

 
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