MKT 441 Week 4 Market Research Implementation Plan: Final Plan

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 MKT 441 Week 4 Market Research Implementation Plan: Final Plan

Write a 525- to 700-word Market Research Implementation Plan based on the scenario you selected in your Week 2 Learning Team Assignment: Market Research Implementation Plan: Problem Identification and Project Outline.

Continue and revise the previous paper to address the following in your plan:




Describe your business scenario.


Explain secondary market research concerning and applied to the selected scenario.


Discuss the research design used in your project, such as qualitative, quantitative, or mixed.


Develop at least one data collection instrument to address your market research scenario.


Recommend sampling procedures for the implementation of the instruments.


Create figures and tables to demonstrate marketing information.


Develop a timeline for implementation


Create an Executive Summary to place at the beginning of the plan.


Format your paper consistent with APA guidelines.

Click on the Assignment Files tab to submit your assignment.


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