Sales Gamification Platform Report 2015

Sales Gamification Platform Report 2015

Gamification Industry Report 2015 - Sales Gamification Platforms
An Evaluation and Comparison of 24 sales and universal gamification platforms.

Publishing Date: May 2015

File Size: 10.4MB
73 pages

Lead Researcher: Mario Herger
Contact: [email protected]-gamification.com
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== DESCRIPTION ==

In
our second industry report on gamification platforms we evaluated and
interviewed, analyzed, and compared twelve sales gamification platforms
and twelve universal platforms and their vendors. These platforms
address engagement challenges that many companies face in regards to
younger sales reps - aka Millennials or Generation Y.

As
gamification moves from a novelty to a mainstream technology, and shifts
from a customer to an employee engagement program, organizations need
to consider gamification strategies. Sales Gamification Platforms
provide solutions for the sales process, while universal, enterprise
grade gamification platforms can be deployed beyond sales throughout an
organization and integrate gamification experiences, engage players, and
collect data across processes.
Target Audience

This report is
for organizations and sales managers that want to increase sales and
sales reps engagement. If your sales force is composed of many
Millennial sales reps, then this report is perfect for you. This report
is also for gamification platform vendors and gamification
practitioners.
Benefits

To help organizations make an informed
decision, we queried all vendors and other contact about the product
and service offerings on a variety of categories. Readers will learn
about

Status of the Gamification Industry
Learn about gamification platforms and vendors
Learn about predictions for the market, ecosystem, big data, and training
Get access to evaluation checklists
Understand the Elements of a Successful Gamification Strategy.

== EVALUATED PLATFORMS ==

The sales gamification platforms that we evaluated for this industry report are:

Ambition
Cadalys - Corsica
CloudApps – SuMo for Salesforce
Compettia – Conquer
CRMGamified
Echo.it
Evaluagent - MotivAgent
FantasySalesTeam
Hoopla
iWorkPlay
LevelEleven
WaveAccess

The universal gamification platforms that we evaluated for this industry report are:

Badgeville
BizPart Engage
Bunchball
eMee
Funifier
GamEffective
Gamification-Engine
Infosys
Mambo.io
Playlyfe
SAP
TribeCloud

== PURCHASE ==

If you want to order and pay through other means, send an email to [email protected]-gamification.com.

== EVALUATION CRITERIA ==

We evaluated the platforms and vendors on the following criteria categories:

Company Profile
System Integration
Features and Functionality
Programmability
Delivery Model
Analytics
Other Requirements
Sustainability of Engagement
Display Options
Social Integration
Open Source

== REPORT CONTENT ==

Executive Summary 4
Overview 5
Purpose 5
Problems addressed 5
Criteria 6
Definition 7
Engagement 8
State of the Industry 10
Platform and Technology Comparison 11
Overview 11
Rankings 13
Details 17
Predictions 37
Market Growth 37
Ecosystem 38
Big Data 38
Consulting and Training 38
Elements of a Successful Gamification Strategy 40
Gamification Platform 40
Gamification Training 40
Engagement Sustainability 41
Objectives, Metrics, Analytics 41
Empathy with the Players 41
Gamification Checklists 42
Platforms 43
Sales Platforms 43
Universal Platforms 57
Appendix 69
About Enterprise Gamification Consultancy 69
Books 70
Index 73

List of Figures
FIGURE 1: THE BIG PICTURE OF ENTERPRISE GAMIFICATION 8
FIGURE 2: GOOGLE TRENDS ON GAMIFICATION, MOTIVATION, AND ENGAGEMENT 9
FIGURE 3: GAMIFICATION PLATFORM LEADER MATRIX 13

List of Tables
TABLE 1: OVERALL GAMIFICATION PLATFORM RANKING 14
TABLE 2: VISION LEADERS 15
TABLE 3: PLATFORM ROBUSTNESS LEADERS 16
TABLE 4: CONNECTIVITY & INTEGRATION LEADERS 16
TABLE 5: SALES PLATFORMS COMPANY PROFILE 18
TABLE 6: UNIVERSAL PLATFORMS COMPANY PROFILE 19
TABLE 7: SALES PLATFORMS BUSINESS MODEL 21
TABLE 8: UNIVERSAL PLATFORMS BUSINESS MODEL 22
TABLE 9: SALES PLATFORMS FINANCIALS 23
TABLE 10: SALES PLATFORMS SYSTEM INTEGRATION 24
TABLE 11: UNIVERSAL PLATFORMS PROGRAMMABILITY 27
TABLE 12: SALES PLATFORMS DELIVERY MODEL 28
TABLE 13: UNIVERSAL PLATFORMS DELIVERY MODEL 29
TABLE 14: SALES PLATFORMS NON-FUNCTIONAL REQUIREMENTS 31
TABLE 15: UNIVERSAL PLATFORMS NON-FUNCTIONAL REQUIREMENTS 32
TABLE 16: SALES PLATFORMS DISPLAY OPTIONS 34
TABLE 17: SOCIAL INTEGRATION 35

== CONTACT INFORMATION ==

MARIO HERGER, CEO Enterprise Gamification Consultancy, Lead Researcher
Email: [email protected]-gamification.com
Sales Gamification Platform Report 2015
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