MKT 421 Week 4 Product, Pricing, and Channels Paper

*************************************MKT 421 Entire Course Linkhttps://uopcourses.com/category/mkt-421/
*************************************MKT 421 Week 4 Product, Pricing, and Channels
Paper

Instructions

Use the product and organization you
identified in your Week 3 Strategy and Positioning Paper.

Write a 1,750- to 2,100- word paper that includes:

§  A
detailed description of the features of your product or service including how
it solves the needs of your target market

§  A
description of how your marketing efforts will change with each phase in the
product life cycle

§  The
packaging you will use for your product or service and how it will add value

§  The
appropriate pricing strategy for your product or service and the price you will
set at launch

§  The
channels of distribution you will use to sell your product along with a
description of how each channel partner will add value

Format your paper consistent with APA guidelines.
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