MGT 411 Week 5 Innovative Thinking in a Business: Theory-Based Strategic Experiment

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MGT 411
Week 5 Innovative Thinking in a Business: Theory-Based Strategic Experiment


Utilizing the same
virtual organization from the measurement and reward System, design a
theory-based strategic experiment based on one of the following problems
associated with the organization:

  • Kudler Fine

    • With rising food prices, particularly for whole
      grains and seafood, Kudler Fine Foods has noticed a considerable increase
      in their costs to stock their stores. Not only have food prices affected
      their budget in terms of purchasing, Kudler has noticed a decrease in
      revenue over the past six months. It is time for Kudler Fine Foods to
      find ways to save money to maintain their staff and continue to offer
      unique, specialty food. What steps can Kudler Fine Foods take to offset
      the rising food prices?

    • Kathy Kudler recently saw a report on the
      communities in San Diego County. The report indicated that opinion
      surveys held in the various communities showed that the majority of
      people in La Jolla were interested in the environment, but did not rate it as one of
      their top five priorities. The majority of people in Del Mar were concerned about the environment, but it averaged only 4.3 on
      the list of the top five priorities. The majority of people in Encinitas
      were very concerned about the environment and the environment averaged
      1.4 on the list of the top five priorities. Kathy is personally involved
      in environmental causes and would like to do some things in the stores
      that are related to promoting and protecting the environment. What are
      some things that could be done and how should they be structured?

    • Kudler Fine Foods has a van at each one of its
      stores that is used primarily on catering jobs and, occasionally, to make
      customer deliveries. The catering operation runs on a very tight profit
      margin. How can they deal with the higher fuel costs while still being
      competitive with their catering business?

  • Riordan

    • One of Riordan Manufacturing’s largest customers
      purchases a number of different styles and types of a polycarbonate
      drinking bottle. The formulation for this particular bottle style
      contains Bisphenol A. Due to highly publicized, recent news stories
      concerning the safety of reusable plastic containers, Riordan’s customer
      has advised them that it will no longer be purchasing bottles containing
      Bisphenol A. Some time ago, the purchasing department found an attractive
      price on a bulk purchase of many of the components that went into the
      manufacture of the bottle. Around the same time, the operations
      department foresaw a period of unused plant capacity in the China plant.
      In order to keep the plant running at peak efficiency, they had the China
      plant do a number of production runs of the polycarbonate bottle in the
      most popular sizes and colors. No one saw an issue in producing the
      bottles without an existing purchase order given the customer’s history
      of purchasing large quantities of these bottles in the past. The bottles
      are currently being stored at the China plant, but the warehouse space
      will soon be needed for other orders. The bottles have not yet been
      scored with volume markings or the customer’s logo. What can Riordan
      Manufacturing do with the bottles?

    • Riordan Manufacturing uses Huffman Trucking to ship
      their products all over the United States. With rising fuel costs,
      several trucking companies have gone out of business or have
      substantially raised their rates. Huffman Trucking has innovated a way to
      stay in business without having to raise their shipping rates for
      customers. In turn, Huffman has also picked up many new shipping
      contracts from other businesses. With the increased business at Huffman,
      Riordan Manufacturing has noticed a decrease in their timeliness and
      customer service. Several orders have been distributed or picked up late,
      adversely affecting functioning at Riordan. What can Riordan do to solve
      this problem? Keep in mind that Riordan and Huffman have a 5-year
      contract with little room for renegotiation and Huffman continues to have
      the most competitive shipping prices in the country.

    • A majority of employees at the Pontiac branch of
      Riordan Manufacturing work at the production level. While the company
      expects a higher rate of employee turnover for those positions, they have
      recently seen a substantial increase in the turnover rate. In turn,
      production managers have had to increase their time spent interviewing
      and training new employees. This affects their time spent managing the
      day-to-day quality control, sales, and safety aspects of their positions.
      The managers have agreed that they must establish a way to better retain
      their production employees. What can they do?

  • Huffman

    • Rising fuel costs are affecting the operations of
      Huffman Trucking. The company would like to refrain from passing on the
      fuel costs to its customers, but in order to do so it needs to find other
      ways to cut costs. How can Huffman cut costs to supplement the rising
      fuel prices?

    • Being a successful company in a competitive
      business that is easily affected by fuel costs, Huffman would like to
      continue to set itself apart from other trucking companies. With the
      growing and highly publicized concern by all for the environment, Mr. H.
      Huffman is interested in adapting to a more eco-friendly approach, as
      well as potentially adapting their brand and marketing efforts to
      illustrate the company’s commitment to the environment. What are some
      things that could be done and how should they be structured?

    • Huffman Trucking has consistently been successful
      as it relates to shipping large amounts of cargo for longer distances.
      However, they have also consistently lost business in the ship-same-day
      or ship-next-day markets. To remain competitive during slow economic
      times, Huffman must find a way to increase business in the same-day and
      next-day markets or they must enter a new market completely. What can
      they do?

Create a 7- to 10-slide
Microsoft® PowerPoint® presentation, with detailed slide notes, on
your strategic experiment. Incorporate the following into your presentation:

  • Present two
    innovative ways to solve the problem.

  • Address the
    following six changes involved with theory-based planning in your process
    and presentation:

    • Level of detail: Focus on the most critical market,
      technology, and unknown costs.

    • Communication of expectations: Base your
      predictions on theory and include a description of the theory used to
      generate your predictions.

    • Nature of predictions: Predict the trends, rather
      than the specific numbers.

    • Frequency of strategic reviews: Set a strategic
      review schedule.

    • Perspective in time: Consider the history of the
      organization when devising the experiment. Focus on long-term history,
      rather than just recent changes in the organization. Use information
      available through the virtual organization to gain insight on the historical
      background of the organization. Some examples of helpful documentation
      are a strategic plan, company history, employee handbook, sales plan, or
      internal memos.

    • Nature of measures: focus on leading indicators

  • Based on
    your theory-based planning, state what other factors need to be analyzed
    and what other steps must be completed to determine the best solution for
    the organization.

  • Include
    three to four scholarly references.

Format your paper consistent
with APA guidelines.

Click the Assignment Files tab
to submit your assignment.

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