€1900
Not a day goes by without the B2B media telling us about the promises and miracles of AI (Artificial Intelligence), BIG Data, machine learning and the latest cutting-edge technologies. While it is clear that the power of algorithms is more powerful than ever with the sharp drop in the cost of storage and computing with the cloud and access to ultra fast speeds (4G, 5G, fiber,...), they remain as weak as the quality of the data they access. In fact, before thinking about the latest trendy gadgets that are often very expensive and require rare and expensive data scientist profiles, large companies would do well to review the basics of their strategies and projects around data. Before tackling AI topics, there is a lot to do in terms of "Small Data". Defining a clear strategy and setting up a real governance across the business lines, acculturating its managers and teams, capturing and cleaning its data efficiently, reviewing its targeting to better personalize, implementing Marketing Mix Modelling approaches,... From customer knowledge to media purchase data management, CRM, customer service, customer data, or manufacturing and logistics data, the worksites are numerous and strategic at a time of inflation where each economy will make the difference against the competition. And let's not forget the measurement stage, which is gaining in precision and reactivity thanks to Datamining and Datavisualization to transform data into useful information for everyone in an organization. Data has now become a strategic and "core business" element to decide faster and better than your competition. And like any great battle, it's time to check that your entire organization masters and applies the basics!