BRM 353 Week 4 Brand Audit Presentation

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BRM 353 Week 4 Brand Audit Presentation
Refer back to the brand chosen for the Week 1 assignment.
Conduct a brand audit for the brand using the Rolex Brand Audit as a guide from Chapter 8.
Create a 10- to 15-slide PowerPoint® presentation to deliver your brand audit.
Include the following:

  • Background

  • Brand Inventory

  • Brand Exploratory

  • Strategic Recommendations

  • Tactical Recommendations


Include speaker notes on every slide.
Cite all sources according to APA formatting guidelines.
Click on the Assignment Files tab to submit the brand audit.
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