MKT 421 Week 4 Product, Pricing, and Channels Paper

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MKT 421 Week 4 Product, Pricing, and Channels Paper

Instructions
Use the product and organization you identified in your Week 3 Strategy and Positioning Paper.
Write a 1,750- to 2,100- word paper that includes:
• A detailed description of the features of your product or service including how it solves the needs of your target market
• A description of how your marketing efforts will change with each phase in the product life cycle
• The packaging you will use for your product or service and how it will add value
• The appropriate pricing strategy for your product or service and the price you will set at launch
• The channels of distribution you will use to sell your product along with a description of how each channel partner will add value
Format your paper consistent with APA guidelines.
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