MKT 421 Week 4 Marketing, Ch. 16: Retailing and Wholesaling

MKT 421 Week 4 Marketing, Ch. 16: Retailing and Wholesaling

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 MKT 421 Week 4 Marketing, Ch. 16: Retailing and Wholesaling
 

Consider the following as you read:

 

 

 

What are the advantages and disadvantages of using non-store retailing methods versus traditional brick and mortar retailing?
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