As owners of small businesses, we are quick to run to social media and spread the word assuming that we will gain automatic traction. This theory in itself is a hit or miss. Traction is not created through the fact that we love our product or service if that was the case everyone who is passionate would be a millionaire. The traction that we seek is based off the amount of followers we have, the engagement we are willing to do and how strong our visuals are. Again, this guide or e-book (call it what you may) is not to discredit the power or social media put explore other avenues.