MRKT 5000 Wk 6 Case Assignment- Dell Direct and Not-So-Direct.DOCX

MRKT 5000 Wk 6 Case Assignment- Dell Direct and Not-So-Direct

Dell Direct and Not-So-Direct

  1. Is Dell using intensive, selective or exclusive distribution for its market coverage?

  2. How does dell's preference for direct channels affect its decisions about physical distribution?

  3. What issues in channel conflict might arise from Dell's current distribution arrangements?

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