Ethical Scenario  (9) You are the CEO of a baked-goods plant located in the South Bron.DOCX

Ethical Scenario (9) You are the CEO of a baked-goods plant located in the South Bron

Ethical Scenario  (9) You are the CEO of a baked-goods plant located in the South Bronx. You have gotten into the doughnut business and your marketing Vice President suggests using a brand name that suggests that the doughnuts are made in the old fashioned way.  She suggests using the brand name, “Grandma’s Old-Fashioned Bakery” to evoke the image of a simple bakery using healthy ingredients. Should the company should use the brand name Grandma’s Old-Fashioned Bakery” or not? Identify at least 3 courses of actions or alternatives.1 What is the ethical dilemma or issue?2 What are the alternatives or possible courses of action? Identify at least 3 alternatives.3 What are your recommendations?  In other words, of the several alternatives you identified, what do you think the company should do?4 What is your rationale for your recommendations?  In other words, why do you recommend this course of action?

 
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