STR 581 Week 4 Learning Team Assignment - Strategy Paper - BONUS 2

Kudler Fine Foods (KFF) has a vision and needs to use strategic planning to grow. The strategic section involves a constant evaluation of internal and external environments and how it affects KFF’s future. Team B will present five alternatives for KFF to plan successfully for future endeavors. These alternatives consist of management restructure, market development, product development, differentiation, and technological advancements.

Management Restructure

            KFF has grown out of its initial business plan and can no longer grow with one person running everything. KFF can use horizontal integration as a strategy to improve the company management. This strategy allows the skills of KFF managers to convert possible new sites into profitable contributors to the profit margin (University of Phoenix, 2009). The special thing about this process is that it expands on a fundamental competitive advantage for KFF – the knowledge management has of key personnel
Powered by