MKT 435 Week 4 Consumer Decision Making Paper

MKT 435 Week 4 Consumer Decision Making Paper

Entire Course Link

 MKT 435 Week 4 Consumer Decision Making Paper

Utilize the same product/service your team chose for Week 3.

Developa 700- to 1,050-word response that analyzes the following:




Discuss the potential importance of each type of situational influence in developing a marketing strategy for your product/service.


Review whether your market segment is aware of the problem that your product/service serves to eliminate.  How is your marketing strategy impacted by this awareness?


Discuss factors that may contribute to the external information search and factors that act to reduce external search for information before purchase or adoption of your product/service.


List the evaluative criteria and the importance of each that your market segment would use in purchasing your product.


Format your paper consistent with APA guidelines.

Click the Assignment Files tab to submit your assignment.
Powered by